ANDREWS

ABLE RISING IN DEMAND

The Product's Comeback

 

Waterloo, ON, April 5, 2023 – Vicky Lee, Journalist

 

                The story that has the sensor market abuzz is the comeback of Andrews' traditional product Able. In the year 2019, demand for the product was flailing. Major questions were aimed at the executive team after the company already liquidated their low-end product Acre. The answer came with an enormous 2020 followed by increasing demand by the year.

 

                Says Megha Bhardwaj, the Head of R&D, "I'm glad our product made a comeback. It was always high in quality but we made a few tweaks and our customers responded." Respond they did. The product has failed to meet its demand as Andrews works to increase production and recapture lost market share. Steps are being done to rectify these lost sales says their Chief Operations Officer.

 

                "We have spent upwards of $30 million to expand this one production line alone. Big changes are coming and our competitors will have to be ready for us. We plan to once become a major competitor in the traditional market," spoke Braveen.

 

                Its clear for the market to see that Andrews has upped their aggression in terms of marketing this product. Not only that but they have also expanded their distribution channels for Able. The data suggests that they do so expecting, rightfully, an upward trajectory in demand and sales. We only have to wait and see where they will take the product from here.

 

About 65Andrews

Andrews Sensors is a global leader in sensing technologies and solutions that enable industries from aerospace, automobile, electronics from, off-highway equipment and other industries to successfully compete within their respective markets. We aim to provide superior safety, performance and design in each sensor we develop. 

 

Andrews serves its global customers with a focus on regional support to provide accessible, innovative and reliable sensing solutions. Consistently growing operations to perform research & development caters to each of the top companies in each industry that purchases our sensors. With a diverse and constant expanding product portfolio, the company is continually working with customers to improve performance and reduce downtime in their operations.

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If you would like more information about this topic, please contact 65 Andrews at (519)566-8888 or email at 65andrews@gmail.com.